Pages

Wednesday, April 11, 2012

Brands


Audi - the German luxury car manufacturer
 As a manufacturer of high-quality and  innovative luxury cars, Audi is one of the world’s leading premium brands and is among the most admired on the world market. The basis of its success comprises pioneering concepts in the domains of advanced technology and design.
Audi is represented in 110 countries  worldwide and since 2004, Audi has been selling its products on the Indian market.
In March 2007, Audi set up its own sales company for India. By establishing Audi India as a Division of Volkswagen Group Sales India Pvt. Ltd. in Mumbai, Audi is making a clear long-term statement in the country with ambitious growths plans. Audi’s goal is to become the leading automobile luxury brand in the Indian market in the next few years.
The Audi India strategy encompasses significant investments in branding, marketing, exclusive dealerships and after sales service for the upcoming years.
At present, Audi is assembling the Audi A6 and the Audi A4 for the Indian market in Aurangabad.
OFFICIAL SITE
                                                                                                                                                                     

BENTLEY
The company, Exclusive Motors Pvt. Ltd., has been in the business of retailing imported premium luxury cars in the Indian market to high net-worth Indian consumers. Since its inception in the year 2002, the company has consistently excelled in meeting the highest standards of Performance, Quality and Commitment to its valued customers. As exclusive distributors for some of the worlds coveted automobile marques, Exclusive Motors offers its customers a range of products and services that match the exacting standards of the companies they represent.
OFFICIAL SITE
                                                                                                                                                                    

BMW

The new home of sheer driving pleasure.

As the leading brand worldwide in the premium car segment, BMW is proud to announce its business operations in India. Committing to a strong, long-term partnership, BMW looks forward to setting another milestone in the automotive history. The dynamic BMW range offers discerning drivers a world of unrivalled innovations, premium quality and sheer driving pleasure.
OFFICIAL SITE

                                                                                                                                                                  
CHEVROLET
Maharajas, freedom fighters and the common man – Chevrolet has ferried them all. The bowtie has been an integral part of India’s automotive landscape from the early twenties till today.

Chevrolet came to India in 1928. An office was set up in Mumbai with an assembly plant constructed in Sewree. General Motors (GM), Chevrolet’s parent company, was the first automobile company to open an assembly plant in India.

Production started in 1928 with the National Series AB Touring. The AB series came with Chevrolet’s well proven and reliable 171 cubic inches, 24.7hp four-cylinder engine. It featured Chevrolet’s first four-wheel mechanical brakes and wooden wheels. In the first year of production, 13,903 GM cars and trucks were built at Sewree, including products from other GM brands.

The Chevrolet brand quickly proved trustworthy and dependable. As a result, a large amount of Chevrolets were imported between 1918 and 1928. The Chevrolets imported during these years mainly consisted of small four-cylinder Tourers, because they delivered the most impressive fuel economy and were simple to run.

Even the Nawab of Hyderabad – considered the richest man in the world at the time – used Chevrolet Tourers as official cars. In 1930, the Indian market became even more competitive as Ford introduced the popular Model A, whose all-steel body made it a great success. Chevrolet replied with a revolutionary six-cylinder engine that developed 46 horsepower. And it was this very car that gave Chevrolet its highest sales in India in 1931.

Sadly, the years 1952-53 marked the end of an era for the Indian automobile industry. The ‘socialist’ Government forced General Motors India to shut shop, along with other foreign
OFFICIAL SITE

                                                                                                                                                                   

FIAT
Fiat India Automobiles Limited is a 50-50 Industrial Joint Venture between Fiat Group of Automobiles S. p. A., (Fiat) and Tata Motors Limited (Tata), originally incorporated on January 02, 1997. The definitive agreement of the Joint Venture was signed on October 19th, 2007. The board of directors for this company comprises of five nominees each from Fiat and Tata.

Fiat, which holds a 50% stake in the Company, also owns and controls multiple internationally renowned brands: Fiat Automobiles, Alfa Romeo Automobiles, Lancia Automobiles, Jeep, Chrysler, Abarth and Fiat Light Commercial Vehicles, the makers of renowned cars such as the Ferrari, Maserati and Alfa Romeo besides the Fiat branded cars.

Tata Motors Limited, the other partner in the Joint Venture, is the largest automobile company in India, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader in commercial vehicles in every segment and the second largest in the passenger vehicles market.

The Fiat plant located at Ranjangaon in the Pune District of Maharashtra provides direct and indirect employment to around 4,000 people. This facility manufactures the premium Fiat cars such as the Grande Punto and Linea having started operations in 2008. The plant also manufactures Tata cars.

The facility manufactures Fiat’s super successful 1.3 litre MultiJet diesel engines and 1.2 & 1.4 litre FIRE gasoline engines. The state-of -the-art facility has an installed capacity to produce 100,000 cars and 200,000 engines, besides aggregates and components. The company plans to double the production capacity for both car units and engines in the next few years.

The company has sold over 65000 new generation Fiat cars since their launch. The Linea and Punto have become the choice of the Indian customer. The cars have also been highly appreciated by award juries, and rightly so, as the cars are not just drop dead gorgeous but are also packed with innovative user friendly features like Rain sensing wipers, Blue&MeTM and world-class engines.

Fiat Motors has upped the ante in exceeding expectations and market requirements. Be it the Fiat Punto 90hp, a diesel variant which is India’s most powerful hatchback or the Linea T-Jet, the epitome of luxury and performance, both have raised the bar in their respective categories.

At Fiat we believe in listening to our customers. Thus, we carefully incorporate the feedback to ensure customer delight.

Now Fiat Motors is poised to show further depth of character, to show what true champions are made of. Fiat aims to take customer delight to another level and create the fine experience that the customer has come to expect from Fiat.

Having unveiled the new Linea and Punto 2012 – with category firsts like Rain Sensing Wipers and Automatic Headlamps; best-in-class ground clearance on both cars; powerful upgraded new air conditioning; increased value and features for every variant; and to top it all, a new, premium looking colour in Oceanic blue.

What’s more, with the launch of the first Fiat Caffe in Delhi, customer experience and car shopping will attain a new meaning.

The new Fiat Linea and Punto 2012 embody Fiat’s pursuit of delighting the customer and exceeding the expectations.

OFFICIAL SITE
                                                                                                                                                                   

FORD
Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its modern integrated manufacturing facilities at Maraimalai Nagar, near Chennai. The company's models include the Endeavour, Fiesta and the Figo.

Ford's operations in the country also include Global Business Services providing business services in the areas of IT, accounting and finance, financial services and automotive operations support, global analytics and engineering services. These operations serve Ford's business units and skill teams globally out of centres in Chennai and Coimbatore. Ford’s businesses in India boast a 10,000-strong workforce.

OFFICIAL SITE

                                                                                                                                                                   

HINDUSTAN MOTORS
Hindustan Motors Limited, the flagship venture of the multi-billion-dollar CK Birla Group, was established during the pre-Independence era at Port Okha in Gujarat. Operations were moved in 1948 to Uttarpara in district Hooghly, West Bengal, where the company began the production of the iconic Ambassador. Equipped with integrated facilities such as press shop, forge shop, foundry, machine shop, aggregate assembly units for engines, axles etc and a strong R&D wing, the company currently manufactures the Ambassador (1500 and 2000 cc diesel, 1800 cc petrol, CNG and LPG variants) in the passenger car segment and light commercial vehicle 1-tonne payload mini-truck HM-Shifeng Winner (1500 cc diesel) at its Uttarpara plant.
link to HINDUSTAN MOTORS
http://www.hindmotor.com




HONDA
Honda Siel Cars India Ltd., (HSCI) was incorporated in December 1995 as a joint venture between Honda Motor Co. Ltd., Japan and Siel Limited, a Siddharth Shriram Group company, with a commitment to providing Honda’s latest passenger car models and technologies, to the Indian customers. The total investment made by the company in India till date is Rs 1620 crores in Greater Noida plant and Rs 784 crores in Tapukara plant.

HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997. The green-field project is spread across 150 acres of land (over 6,00,000 sq. m.). The annual capacity of this facility is 100,000 units. The company’s second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated in September 2008.

Honda Siel Cars India Ltd. launched its much-awaited small car, the Honda Brio (pronounced as Br-ee-o and means “energetic” and “cheerful” in Italian), in the Indian market. The car, offered as the perfect package for a new era, embodies the best of Honda’s technologies to deliver fun and agile driving, fuel-efficiency, spaciousness & safety. 
 The company’s product range includes Honda Brio, Honda Jazz, Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 80%, 77%, 76%, 74% and 28% respectively. The CR-V is imported from Japan as Completely Built Units. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. 
                                                                                                                                                                    
HYUNDAI
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 8 models of passenger cars across segments. The A2 segment includes the EON, Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.

As HMC's global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 115 countries across EU, Africa, Middle East, Latin America and Asia Pacific. It has been the number one exporter of passenger car of the country for the sixth year in a row. To support its growth and expansion plans, HMIL currently has a 340 strong dealer network and 783 strong service points across India, which will see further expansion in 2011.
OFFICIAL SITE

                                                                                                                                                                     
JAGUAR
Mike O'Driscoll, Managing Director of Jaguar Cars, said: "In 2010 we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making. We're also celebrating the promise of the future, and the introduction of the all-new XJ.  In just three years we've completely revitalized the Jaguar line-up with the launch of three beautiful fast cars".

Sir William Lyons founded Swallow Sidecars in 1922, and went on to create a range of 'SS' branded motorcycle sidecars and automobiles in the 1920s and early 1930s. When it came to the launch of the all-new SS 100 in 1935, Sir William wanted a new and evocative name for his company. After asking his advertising agency for suggestions, Sir William chose 'Jaguar', and the SS 100 model became the world's first Jaguar.

The ‘Jaguar’ name was an ideal choice - it represented the feline grace and elegance, power and agility that set his cars apart. Sir William once said that a car "was the closest thing we can create to something that is alive", a sentiment that has stood the test of time. The new brand name captured the essence of all of the cars created from that point forward.

Over the years Jaguar has built some of the world's most iconic cars; the XK120, introduced in the late 1940s, was an instant sensation and the most glamorous sports car of the period; the C Type and D Type race cars that followed, dominated motor racing in the 1950s; the E-Type, launched in the heady 1960s, has been called the most beautiful car ever built and it defined a whole generation. Sports cars have always defined Jaguar, but the Company has also built some of the Industry's most memorable sedans, such as the Mark II in the early 1960's and the renowned XJ range.

Just a few years ago we set out to re-make Jaguar and to revitalize the model range. We started in 2008 with the introduction of the all-new award-winning XF. This four door, five seat car has the looks of a coupe and the heart of a sports car. In 2009 we re-engineered the XK coupe and convertible, and in the process created one of the world's great grand tourers. And, in 2010 we will shortly begin sale of the ground-breaking XJ, which incorporates all of the virtues that make a Jaguar. Mike O'Driscoll added: "The development of our new range of cars is all part of making Jaguar the modern, sporting company that it was under our founder Sir Williams Lyons – a company that made its name creating cars that were innovative, exciting and always original.”Ian Callum, Jaguar Design Director, said: “Jaguar design over the next 75 years must respect and reflect on the past 75 while continuing to push boundaries of technology, luxury and sporting style. Designing cars with a presence that demands a turn of the head and an allure that pulls at the heart has been central to the Jaguar brand throughout the years.

"A successful piece of design should stand the test of time, holding it’s own through passing fashions. Jaguar has a range of cars that are as iconic today as they were when launched – testament to Jaguar’s legacy in creating beautiful fast cars."

"Looking at the present with the XK, XF and all-new XJ and with an eye on the future, we will continue to innovate and set the benchmark, not only in automotive design, but in luxury premium design as a whole.”

During the year we will celebrate our 75th anniversary at some of the world's most glamorous automotive settings, including the Goodwood Festival of Speed and Revival in the UK; the Concours D’Elegance at Pebble Beach in the US and at the Mille Miglia classic in Italy. Jaguar is also returning to the racetrack with its new JaguarRSR XKR GT2 and will compete in the American Le Mans Series (ALMS). 
                                                                                                                                                                   
 LAMBORGHINI
 Lamborghini is a name that has become synonymous with thoroughbred sportscars that not only do the job of going fast, but also invoke gasps of awe at the very sight of them. Drop dead gorgeous and armed with performance that can leave its occupants scared out of their wits but still wanting for more at the same time, Lamborghini finally entered the Indian market in 2006 through a collaboration... 
 ________________________________________________________________________________
LAND ROVER

For sixty years our vehicles have been used by explorers, conservationists and scientists all over the planet. We supply conservationists and charities with strong, reliable vehicles to do their good work. In our UK factories, we offset CO2 emissions produced during vehicle assembly and offset emissions (where relevant by market) for the first 45,000 miles of use via the world class provider Climate Care. Within European Union countries we then take the vehicle back for recycling when it reaches the end of its life.
Our diesel engines are built in a factory where engine assembly is powered by wind turbines, and our offsetting projects extend as far as China. In addition, we're jointly investing £800m for sustainable technology development over the next five years.
We've also developed the On-road Code to encourage responsible driving, as part of our Fragile Earth programme designed to reduce our impact on the planet. Our support for organisations like the Red Cross and Born Free Foundation, meanwhile, continues unabated.
  ________________________________________________________________________________

MAHINDRA

Since 1945, we’ve built our company around the core idea that people will succeed if they are just given the opportunity. Employees across the Group constantly challenge conventional thinking to create solutions that make a significant difference in the lives of our customers.  That’s why everything we build—be it a tractor, financial service, solar-powered lamp, or software—is designed to empower you to reach your potential.  

Internally, we follow three basic tenets—accepting no limits, thinking alternatively, and driving positive change in everything we do.  These brand pillars guide all our actions and business decisions from deciding whether or not to enter a new field or planning a portfolio of services.
OFFICIAL SITE 
_________________________________________________________________________________

No comments:

Post a Comment